Category Archives: e-Commerce

Four key types of shoppers and how to reach them on their smartphone

Recent studies have found that most people’s shopping behaviour fits into four distinct categories: The bargain hunter The digital native The loyalist The roamer Here are some ideas on how to tailor your mobile marketing for each group

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e-Tail grows 18% during 2011!

The latest data on the health of the e-Tail industry shows a staggering growth of 18% in the last twelve months.  With the online market continuing to grow from strength to strength, here’s an introductory guide to eBay and Amazon…

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Mobile Commerce Thought Leadership Event

As one of the digital pioneers in the region we’ve decided to take to the road in our quest to help businesses stay up to date with key developments in the digital industry.  First off we’re going to be running … Continue reading

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New Websites

The latest sites to come online in the past month include Samlesbury Hall and Paper Sales Direct.

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Mobile Commerce Comes of Age

According to the Internet Advertising Bureau, mobile commerce is steadily becoming a way of life for consumers in the UK. The numbers are quite emphatic: 51% of mobile owners (23 million people) have already used their mobile device to make … Continue reading

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